Hit your revenue or margin goal — SKU by SKU, channel by channel.
Margilo AI is a goal-based revenue and margin copilot. Set a growth or profitability goal, define your Contribution Margin guardrails, and get weekly SKU-channel recommendations until the goal is reached.
No automatic price changes. No black-box actions. Recommendations become approved tasks for your team to execute.
90-day goal plan
Grow revenue by 18% while keeping CM above 24%.
Push Vitamin C Serum on Amazon
Healthy margin, rising demand, enough inventory. Increase visibility budget by ₹50K.
Reduce Shopify storefront discount from 25% to 15%
Sales are growing, but promo leakage is dragging contribution margin.
Bundle Face Wash + Toner at ₹999
Protect AOV and move inventory without deep SKU-level discounting.
Every week, teams chase growth without knowing which growth is profitable.
Your ecommerce data exists, but the decision layer is missing. Sales are in one place, ad spend in another, returns elsewhere, inventory inside an OMS, and Contribution Margin usually lives in a spreadsheet.
Bad SKU-channel decisions quietly eat margin.
These are not dashboard problems. They are operating decisions that need context, guardrails and a weekly action loop.
Discounts that grow revenue but leak CM
A SKU looks healthy on sales, but platform fees, returns and promos make the growth unprofitable.
Ad spend flowing to weak-margin SKUs
Campaigns keep scaling SKUs where Contribution Margin cannot support the spend.
Wrong SKU pushed on the wrong channel
One channel can be a growth engine while another is a margin trap for the same product.
Inventory sits where demand is weak
Brands discount too late because inventory, channel demand and margin are not seen together.
Bundles are guessed, not planned
Teams create offers manually instead of using SKU affinity, AOV and margin guardrails.
Weekly reviews end with more spreadsheets
Everyone sees the numbers. Nobody leaves with a clear, accountable action queue.
The Goal Planner is the product. The dashboard is the support system.
Margilo AI turns business goals into weekly SKU-channel actions. The live dashboard shows what is happening. The Goal Planner decides what to do next, tracks progress, and refreshes recommendations until the goal is achieved.
This week’s plan
Plain-language recommendations with expected revenue, margin impact and risk.
Three layers working together.
Not another profit dashboard. A workflow for setting targets, choosing the right commercial actions and tracking whether those actions are moving the business.
Goal Planner
Select revenue growth, margin improvement or balanced growth. Set target, time frame and CM guardrails. Margilo AI converts the goal into a weekly action plan.
Weekly Action Queue
Get specific SKU-channel recommendations: pricing, discounts, bundles, ad visibility, inventory movement and margin guardrails.
Live Dashboard
See company, channel, SKU and SKU × channel performance with Contribution Margin and variable-cost breakdowns.
One business truth behind every recommendation.
The dashboard is there when your team wants to dig into the “why” behind every action.
Channel view
Compare every sales channel on revenue, variable costs and Contribution Margin without locking the product to any one geography or platform.
SKU view
Top and underperforming SKUs with variable-cost details and CM trend.
SKU × channel
Find where the same SKU performs profitably — and where it leaks margin.
Ask Mira
Ask diagnostic questions and get recommendation-style answers in plain language.
Commerce, ads, costs and inventory in one planning layer.
Where direct integrations exist, we connect. Where marketplace APIs are limited, reports can be shared or uploaded during the pilot. The goal is not perfect automation on day one — it is decision-quality data for better weekly actions.
Where you sell
- Shopify / owned ecommerce storefront
- Amazon and other global marketplaces
- Retail / commerce partners, where relevant
How you spend
- Paid ad platforms
- Amazon / marketplace media spends
- Affiliate / creator spend, where relevant
What it costs
- COGS
- Platform fees
- Shipping, returns and promos
What is available
- Inventory
- Stock risk
- SKU-channel availability
From messy data to weekly commercial decisions.
Discovery call
We understand your channels, SKUs, current growth goal and margin constraints.
Connect data
Read-only integrations where possible; report-sharing or managed uploads where APIs are weak.
Set the goal
Choose revenue growth, margin improvement or balanced growth with a 30/60/90-day horizon.
Act weekly
Review, approve and execute recommendations until the goal is reached.
Human-approved, margin-aware and clear about assumptions.
Read-only by default
Margilo AI does not change your prices, listings, ads or marketplace settings without explicit human approval.
Measured vs estimated
Numbers from your source data are separated from estimates, assumptions and modelled impact.
Operator-first
Recommendations are written as tasks your ecommerce, marketplace or growth team can actually execute.
Looking for founding commerce brands.
Best fit: brands selling across at least two ecommerce channels, with enough SKU/channel complexity that revenue growth and Contribution Margin decisions are no longer obvious from a spreadsheet.