Turn revenue and margin goals into weekly SKU × channel actions.
Margilo AI is a digital commerce copilot for brands. Set a goal — it checks whether it's actually feasible, diagnoses every active SKU across your channels, and puts a reviewable, human-approved action plan in front of your team each week. Then it measures what changed.
A dashboard for truth. A planner for decisions.
The live dashboard explains what's happening across channels and SKUs. The Goal Planner converts the goal you choose into feasible, trackable actions.
One view of your real economics
Revenue, variable costs, contribution margin, orders, AOV, and SKU × channel economics — unified, so every decision starts from the same numbers.
Know if the target is realistic
Choose growth-first, profitable growth or margin improvement — then see whether the target fits your run-rate, budget, SKU depth and margin profile before you chase it.
Actions that get tracked, not lost
Weekly action cards your team approves, applies or defers — with a before/after view of what each one actually did to revenue, CM and AOV.
For teams making weekly ecommerce decisions.
Margilo AI is built for consumer brands selling through their own website and marketplaces that need a clearer way to decide what to push, repair, price, bundle or pause.
- Founders and commerce heads who own revenue or margin targets.
- Ecommerce, marketplace and category managers deciding SKU-channel priorities.
- Growth and performance teams allocating spend.
- Finance and ops teams who need margin, inventory and cost visibility.
- Revenue, cost and margin data fragmented across channels.
- Growth or margin targets set without a feasibility check.
- Manual SKU-level calls on ads, discounts, bundles, inventory and listings.
- No record of whether recommended actions were applied — or worked.
From goal, to action, to measured impact.
One operating loop, run every week: set the goal, test feasibility, diagnose SKUs, review recommendations, track execution, measure impact.
Set goal
Growth-first, profitable growth or margin improvement.
Check feasibility
Target realism against run-rate, budget, SKU depth and constraints.
Diagnose SKUs
Every active SKU classified into clear decision buckets.
Review actions
Pricing, promo, ad, inventory, PDP and bundle recommendations.
Track execution
Your team marks actions approved, applied, deferred or skipped.
Measure impact
Before/after view of revenue, CM, AOV, spend and returns.
Different brands need different paths.
Margilo doesn't force every brand into one definition of success. The recommendation logic changes with the goal mode you pick.
Scale revenue and orders
Recommendations prioritise revenue momentum, order velocity, CAC, inventory and return risk — with contribution margin tracked as a visible trade-off.
Grow with CM guardrails
Growth moves are filtered through contribution margin, discount, ad and channel economics before they reach your review queue.
Repair the leakage
Surfaces high-revenue, low-CM SKUs, discount leakage, ad waste, return-heavy SKUs and price-repair opportunities.
Concrete action cards, not generic AI advice.
Every recommendation names the SKU, the channel, the amount, the expected range and the stop condition — and waits for a human to approve it.
Add ₹50K Meta retargeting, ₹65K prospecting and ₹40K Google Shopping for 7 days. Expected revenue: +₹4.5–6L. Stop if CAC crosses ₹520/order.
Why it matters — concentrates growth budget on SKUs with real demand, inventory cover and acceptable CAC.
Reduce the Amazon coupon from ₹800 to ₹400 for 7 days. Expected CM improvement: +₹48–72K.
Why it matters — repairs margin leakage without blindly cutting growth.
Do not scale Red Hoodie — inventory cover is 1.4 weeks. Move ₹40K of growth spend to Black Tee.
Why it matters — prevents stockouts and wasted demand generation.
Test a Tee + Cap bundle at ₹1,299 for 7 days. Target AOV uplift: +8–12%, CM guardrail: ≥22%.
Why it matters — lifts AOV and contribution margin without blanket discounting.
Designed for sensitive commercial data.
Margilo works with ecommerce performance data — and deliberately avoids customer personal data and direct operational control. It starts with your channel exports; deeper integrations are added during pilots.
- SKU-level sales, orders, discounts, returns and refunds.
- Ad spend and performance data where available.
- Inventory, replenishment timing, COGS and margin guardrails.
- Platform fees, shipping, fulfilment and payment costs where available.
- No customer PII.
- No bank credentials or marketplace passwords.
- No automatic write access to your systems.
- No full ERP access if the relevant reports are enough.
- The minimum practical data needed for dashboards, feasibility and impact views.
- SKU-level, channel-level and cost-level business data wherever possible.
- Access restricted to people involved in delivery and support.
- Data used only for the agreed evaluation, analysis and support purposes.
- Recommendations are decision support — always human-reviewed before execution.
- No automatic write-back to pricing, ad, inventory or marketplace systems unless explicitly enabled.
- Commercial data is never sold.
- Retention, deletion and permitted use handled through agreed commercial terms.
See how Margilo would plan your next quarter.
A focused walkthrough with your context: goal setup, SKU-level economics, feasibility check, weekly recommendations and before/after impact — no live data required to start.